Strategic Planning and Execution

• Develop a comprehensive marketing strategy aligned with business objectives.
• Conduct market research to identify trends, opportunities, and areas for improvement.
• Create and monitor KPIs to measure marketing success and make data-driven decisions.

B2B and Mass Marketing

• Design and execute B2B marketing campaigns to build partnerships and attract corporate clients.
• Develop high-impact content to support and establish thought leadership in our field.
• Oversee mass marketing efforts, including lead generation and digital advertising.
• Plan and strategize events and campaigns to engage existing clients.

Brand Development

• Shape iSprout’s brand narrative and collaborate with the Graphic Designer to visualize the brand.
• Work closely with the Marketing & Events Coordinator to align strategic goals with operational efforts.
• Ensure consistent messaging across all touchpoints.

Leadership and Growth

• Support the People & Culture team by aligning marketing efforts with talent acquisition and retention strategies.
• Lay the groundwork for scaling the marketing function, including building a team and optimizing processes.
• Manage relationships with external agencies, clients, and consultants as needed.

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